Monday, August 25, 2014

Instagram Tips for your Origami Owl® Business

Hello Hoot Mamas!  I hope you all had a wonderful weekend!  I know it's been a few weeks since the Origami Owl® National Convention but I am still floating on cloud 9 from all of the excitement.  SO excited for this Fall and can not wait to share everything with all of you!  You all know how much I love Social Media and sharing my knowledge with all of you so I couldn't wait to talk with you today about my latest obsession...Instagram.  I feel like using Instagram for your Origami Owl® business has really taken off recently and I couldn't wait to share a few tips that I have learned recently to help you use Instagram and apply it to your own Origami Owl® business.

Instagram is an amazing visual social media platform that allows users to connect equally.  It levels the playing field to allow everyone an equal opportunity to connect with others through their pictures.  The MAIN reason I love Instagram so much is your followers can view all of your photos all of the time without the issues of a social media algorithm dictating your reach and limiting the pictures that are shown in your followers feeds. 

Tips for Using Instagram for your Origami Owl® Business

  • Share only positive and Origami Owl® compliant images.  Always be sure when posting a photo that you are mindful of any rules that you could be breaking with Origami Owl's P&P and, of course, always keep things positive!

  • Mix it Up: Share entertaining and attractive images of your daily life along with product images which keeps your feeds engaging and relatable.  Even though you may have set up an Instagram account with the sole purpose of selling lockets, you do not want to only post lockets all day, every day.  Your followers will start to tune you out or unfollow you all together.

  • Share your Excitement: If you followed my Origami Owl® National Convention journey on Instagram, I am sure you could just feel my excitement and passion leaping out at you through the screen of your smart phone.  Excitement breeds excitement!! 

  • Tag another Instagram User:  Tagging others on Instagram is a great way to promote another user or encourage engagement on your account.  For example, you can congratulate one of your top leaders who earned a promotion through Origami Owl® and tag them by using the @ symbol.  Not only does this invite engagement, but it will also bring attention to your leader's Instagram account as well. 

  • Use Hashtags:  Adding hashtags to your photos is a great way to find new followers and share your photos with more people.   A hashtag is a symbol that allows web search engines to find and categorize messages, keywords and in the case of Instagram, photos.  When you use them on social media like Instagram, you can search on them and see who else is using the same hashtag.  Using hashtags is also a great way to brand yourself on Instagram.  I always use that hashtag #hootmamalockets on every photo that relates to Origami Owl® to group all of my business related photos together.  If a user were to click on that hashtag, they would find every photo related to my business. 

  • Optimize your profile: Your Instagram profile says a lot about you so make it a good one!  This is where potential followers will determine whether or not you have enough in common or that you portray a certain quality that will make someone want to follow your account.  Try not to be too specific when writing your profile as you will want to attract a large pool of users not related to just one area of your life.  

  • Engage with your Followers - I click on every user who likes my photos.  Follow them back and engage with them.  If you can, stay active in their feed through your own likes and comments.

  • Cross-promote - Post your Instagram photo on Facebook or Twitter with a catchy phrase to entice readers to click over.  A great tip is to also use the same Instagram name as your Twitter handle for easy brand recognition.

  • Connect your Facebook and Twitter Accounts to your Instagram Account:
First, open the Instagram app on your phone or mobile device. Click on the Profile incon and then click on the settings gear.

Once in your settings, click on the "Share Settings" option. 

Then select your Facebook account and grant Instagram access by signing in.  I have my Instagram pointed to my Origami Owl® Facebook fan page, not my personal page.  That is a personal preference, you can choose whichever option is best for you!  Now repeat this process for Twitter.

Every time you now share a photo, you have the option to share with your fans on Facebook or Twitter by selecting one or both of the buttons below before hitting "Share".
  • Find people to follow:  Connect with your current network of friends and family by following them through the "Find People to Follow" feature.  Instagram makes it easy to connect with anyone who you are friends with on Facebook or your friends through their email stored in your smart phone address book.  Simply go to Profile and then Settings again as you did in the step above and select the "Find People to Follow" option at the top. 
First click on "Find Friends on Facebook" and either follow each person individually or select 'Follow All'.  Go back and now do this with your Contacts.  This is a great way to connect with your already established network of friends, they will now know you are Instagram and follow back.
Are you on Instagram?  I would love to connect with you!  Please follow my Origami Owl® account @HootMamaLockets or my personal account @KarenAtHomeBlog. 

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Friday, August 15, 2014

Origami Owl® Starter Kit

Hey Hoot Mamas! Happy Friday to you!  Did you have a good week?!  I feel like I got quite a bit accomplished this week, which always makes me feel good!  I’m attributing that to the fabulous weather we’ve been having!  It has been in the mid 70′s here for most of the week!  Mid 70′s….in the middle of August!  Absolute CRAZINESS!!  Rather than feeling like the “dog days of summer“, it honestly feels more like spring or maybe an early fall. We have had the windows open for the biggest part of the week & it has been absolutely wonderful!   There’s nothing better than a fresh, cool breeze blowing through the window to put an extra pep in my step! I wish it could be like this all year long! What’s the weather like in your area?  I am sure many of you are as excited as I am for Monday, August 18th.  Not only does it kick off the new Origami Owl® Fall catalogs, but it is the very first day that you can purchase one of the amazing new Origami Owl® Starter Kits with Fall products and own an Origami Owl® business of your own. 

The Origami Owl® Starter Kit is just a piece of why people get excited over this opportunity.  Potential Designers are always extremely excited about the Origami Owl business opportunity and this is the first step to take in your amazing journey!  When I joined Origami Owl in February 2013, I loved the story and the opportunity that presented itself.   I believe there are some people who are not only passionate about products they share, they are passionate about business and helping people who wouldn’t normally ever be able to have their own business live their dreams.

When you first sign up to be an Origami Owl® Independent Designer, you have the choice of ordering two different kits.   The Origami Owl® Basic Starter Kit is anything but basic!  It has all the jewelry, tools and supplies you'll need to get your Origami Owl business going.  It holds something that's even more important, the confidence that you can make a difference.  You just need to pick a date for your Jewelry Bar Launch, invite your guests and start reaching for your dreams!  The Origami Owl®  Basic Business Packages is a great option for those that want to test out the products.  It comes with over $660 worth of Origami Owl® supplies for only $149. This kit is perfect for Designers who are on a budget but still want to get started as soon as possible.  I personally chose to order the $149 kit.  First, I felt it was a low risk investment.  I could easily earn back the expense of my kit with just a few orders.  Secondly, I felt that I could always add more items to my inventory once I got a feel for what my customers liked and what was popular. 

The Origami Owl® Deluxe Starter Kit contains everything from the Origami Owl® Business Basics Starter Kit, plus additional jewelry and business supplies.  Your friends and family will have more ways to tell their stories!  The $399 kit is the 10-Person Party Package. The kit has inventory and supplies for two parties. The kit includes business supplies, 4 lockets, 96 charms and much more. This has everything you need to get started. If your budget allows, I would highly recommend this kit when you finally sign up.  Which kit you buy is entirely up to you. Both kits are an amazing value and essential in successfully kicking off your business. 

The Origami Owl® Business opportunity is something that I love sharing with people and I am happy to answer any questions that you have.  Are you ready to get started? Join my Origami Owl® Team The Hoot Mamas and be a part of something amazing! JOIN HERE! 

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Thursday, August 14, 2014

Origami Owl® Opportunity Call

Hey there Hoot Mamas, I hope you are all having an amazing week!  I know I am getting ready for the new amazing Fall catalog launching on Monday, August 18th.  I am just bursting with excitement, it is truly going to be an awesome Fall and I just can not wait to get started!  I know my Hoot Mamas are chomping at the bit too just waiting to hit the ground running on Monday.  We are all so excited and looking forward to sharing our love of Origami Owl® with all of our friends and family, I know you all are just going to love it too!

With the anticipation of Origami Owl® new Fall catalog, I have received a lot of inquiries lately about starting your own Origami Owl® business and would love to invite you all to learn more with an opportunity call with me.  Tune in on Monday, August 18th at 9PM EST to listen to me share my journey with Origami Owl® and how it too can change your life!    This is an open call for anyone even thinking about joining and would love to answer any questions that you may have.  Join me to determine if Origami Owl®  would be a great fit for you too--whether you're looking to supplement your income, give to causes you love, or design a life that you truly love--this 15 minute call could truly change your life!

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Wednesday, July 23, 2014

Origami Owl® National Convention

Hey Hoot Mamas!  I hope you are all having an amazing week!  I can not believe that the 2014  Origami Owl® National Convention is almost here.  That is right, I officially fly out tomorrow morning for the most anticipated Origami Owl® event of the year!  The Origami Owl® National Convention is three exciting days of training, special announcements, lots of dance parties, product reveals and tons of owl sister love.   I am so excited to celebrate with my Hoot Mamas the amazing year we had and to me so many of them for the first time!!  I wish all of my Hoot Mamas could celebrate with us, but for those who can not, I have something almost as good...  Follow me on Instagram for all of the exciting updates!!  I have created a new Instagram Account for my Origami Owl® business with the user name hootmamalockets and plan on using the hash tag #hootmamasinphoenix.  I would love it if you would follow me along on my 2014 National Convention journey, it's the hottest event of the year and you won't want to miss it!

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Tuesday, June 24, 2014

How to Create a Facebook Group for your Origami Owl® Business

Hey there Hoot Mamas!  Hope you’re having an awesome day! I’m super excited about today’s blog post,  we are kicking off my three part series all about the benefits of utilizing Origami Owl® Facebook Groups and how they can benefit your Origami Owl® business. With Facebook's diminishing Fan page reach, it's time to rethink about how we market our Origami Owl business to friends, hostesses, customers and potential team members.   For example, if you have 1,000 Facebook likes on your Origami Owl® fan page, only about 10%-20% of those fans will even see your posts!  While organic reach has long been declining, it has significantly declined since the Fall of 2013.   Facebook is moving more and more towards users paying to promote their Fan Page.  As an Origami Owl® Designer direct seller, this is against policies and procedures.   Does this mean we need to step away from using Facebook Fan pages?  No, but it is time to start thinking differently about the way we use Facebook to engage our customers in our business.

I put together a short instructional video on how to create a Facebook group for your Origami Owl® business.  I can not wait to hear how you are all using Facebook groups to grow your business and engage with your customers.  We will certainly be sharing more tips ideas on how to utilize our new Facebook groups on the team message board in the next few weeks.

Have an amazing day Hoot Mamas!

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Tuesday, June 17, 2014

Origami Owl® Facebook Group

Hey Hoot Mamas! Happy Tuesday! 

I hope you all are enjoying this beautiful Summer weather.  We can finally say it's....Pool weather!!!  As I type this post, I am looking out my home office window and just taking in all of the beautiful sunshine and listening to the neighborhood kids play baseball. Summer time is just another reminder of the many blessings that my Origami Owl® business provides me, the opportunity to be able to stay home with my children and enjoy a relaxing and stress free Summer with my family.  It just does not get any better than this!!  I wanted to stop by today and take a minute to share my latest Blogging Project.  I just couldn't wait to share it with you all!  Starting Monday, June 23rd, I will be hosting a 3 Week Blogging Series all about the benefits of utilizing Origami Owl® Facebook Groups and how they can benefit your Origami Owl® business.  How awesome is that?  I hope you are all looking forward to taking your Origami Owl® business to the next level and learn a few Origami Owl® Social Media Tips along the way. 

For the next few weeks we are going to be talking about:
  • Origami Owl® Facebook Groups for Customers and Hostesses.
  • Origami Owl® Facebook Groups for your Origami Owl® team.
  • How to Create a Origami Owl® Facebook Group.
I hope you are all looking forward to learning more about the Origami Owl® Facebook Groups and this informational Blogging Series as I am!!!  Enjoy this beautiful week!
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Monday, June 9, 2014

Origami Owl® Business Tips

Hey Hoot Mamas!  I hope you all had a wonderful weekend!  Ours was mostly relaxing with a Origami Owl® Jewelry Bar thrown in the middle on Saturday.  It was actually a little on the cool side for June so we mostly spent our time inside doing a little Spring Cleaning and Organizing.  I couldn't wait to share with all of you today one of the best Origami Owl® Business Tips I have yet to receive for my business.  It has literally changed my life and how I run my business.

As a Stay At Home Mom of a 2 year old boy and a 4 year old girl, I dreaded the task of taking my two little ones to the Post Office.  Standing in that long line and keeping my kids still was like herding cats into a box.  My son would stand next to me for about two minutes and then run off while my daughter struck up a conversation with the old lady five people in front of us.  I was literally out of breath and red with embarrassment by the time we got back into the car!  Kids can certainly humble you, don't they? 

A few months ago, I was told by one of my leaders about this amazing gadget called a Postage Scale and that you never have to go to the Post Office again.  Wait, what?  Sign me up!!!  When I heard about this, I ordered one immediately!  And it was everything that I had ever dreamed... I could mail Origami Owl® Lockets, Origami Owl® Charms, Hostess Packets, Recruiting Packets, Hoot Mama Incentive winners and Take Out Menus® all from the privacy of my own home.  It's like having a Post Office right inside Hoot Mama Lockets Headquarters!

Here is what you need to transform your Work At Home Office into a Post Office:

1. Dymo Postage Scale.
2. Avery Internet Shipping Labels.
3. Pay Pal Ship Now Account.
4. Scotch Bubble Mailers.
5. Catalog Envelopes

Using the Postage Scale is so easy!  Here is what you do:

1. Pull together your package to be mailed and weigh it with your Postage Scale.

2. Go to the PayPal link.  If it does not automatically bring you to the 'Ship Now' portal, you will have to key to get you there.

3. In the Address Information section, fill out your customers address and your email so you have a record of your shipment and purchase. 

4. In the Shipment Information section, there will be two drop downs you will need to select from.  I always choose First Class Mail Parcel 2-5 Days and Package/Thick Envelope.  You can certainly change these options depending on what you are shipping, however, this is what I use most of the time.

5. Fill out the weight of your package, the second boxes is the ounces which is what you will mostly use.

6. Click on Continue.  It will bring up a screen with your postage rate.  Then click on Print Label.  Another Pop-Up window will show asking you if you want to print a sample label.  I printed a sample label with my first couple of packages as I was getting used to the process and to see how my printer worked with this system.

7. Print your label!  I have to cut mine out of the Avery label sheet.  Peel and stick.

8. Do a happy dance to your mailbox knowing that you do not have to drag the kids to the Post Office.

Here are several Team Hoot Mama Incentives being mailed out to a few rock star team members who earned Level 1 of the Hoot Mama Strong Start program.  All from the comfort of my own kids happily playing inside. 

I can practically hear all of the Work At Home Mom's rejoicing as they read this.  Have you received a Work At Home Mom Business tip that has literally changed your life?  Please share in the comments below, I can not wait to hear more amazing business tips!

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